What's in a Name?

Can I just say what torment it was to name this smoothie joint. My mom and I sat down with note pads writing anything that came to mind - what a bad idea that was. On second thought,  sending the list out to friends for feedback was an extremely bad idea. People like Porto just had too good a laugh! Maybe one day I'll post what the name contenders were....or maybe not.  After much angst and many name searches with the state - still no luck. This inevitably caused writers block on my business plan. Everyone knows you don't need a name to write a B plan - but not my brain it clearly needed a name. A name was important. I thought that my road trip to Seattle with Carrie would surely help - but it didn't. It wasn't until Joanna came to see the future space of "juice bar" that she mentioned her sister Marla suggested .....QUENCH.  Joanna, Bridgy and I kinda tilted our heads slightly, silently mulling the name over and then repeating it aloud one by one and well what's not to like.  Yay Marla!